One of the important skills that a civil service executive must possess is the ability to communicate using different forms of media. The challenge and opportunities confronting the bureaucracy are on how best to promote the message of positive change and good governance, based on the principles and agenda of the new administration. CESOs, given their stature in the bureaucracy, are often tapped to be advocates of government programs and services. They also play a key role in public diplomacy which basically revolves around the art of political communications to build networks of support within and beyond traditional constituencies.
The Blas F. Ople Policy Center and Training Institute, in partnership with the Career Executive Service Board (CESB), has developed a two-day seminar cum workshop to equip our career executives with the knowledge and skills needed to communicate in such a fast-paced media environment. The BFO Center intends to tap media and public relations practitioners to ensure that all discussions are aligned with current practices and realities on the ground.
The said event entitled “Communicating Change Through Media” will be held on August 18-19, 2011, from 8:30am-5:00pm at the Bayview Park Hotel, Manila. Each participant will be charged P5,000.00 each inclusive of seminar kits and certificates. We will limit participants to this two-day course to a maximum of 40 persons. Contact person for the Ople Center is Joselito Lord via [email protected] and thru: office numbers: 833-5337. Kindly confirm reservation on or before August 12, 2011 for the early bird rate of P4,500.